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Giacomo Balli
Innovation consultant specializing in mobile strategy
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Advertising in iOS apps

Many people, sooner or later, wonder what is the best way to monetize their iPhone apps. There are many different possibilities but for some (high volume/frequent usage) ads are the best route. I had the opportunity to try different configurations and there is one that turned out to be the best for me: iAds with AdMob as fallback. Apple's iAd pays very well and easy to implement; not to mention how beautiful the ads themselves are. However, the fillrate is low compared to competition. Google's AdMob instead has a fillrate of basically 100% but a more "reasonable" payout. Apple guidelines require you to make sure an ad is available before making space for it on the screen. This is perfect for use because when it's not, you simply load one from AdMob. Sweet and easy! :) For those of you who are curious about numbers (I know many of you are since you wrote me!), here they are: iAd last 14 days average
App Revenue eCPM Requests Impressions Fill Rate iAd Fill Rate CTR
Blanco y Negro Musica $0.18 $14.00 149 13 8.72% 10.40% 7.69%
PV Master lite $1.89 $5.84 1,237 323 26.11% 52.35% 3.10%
FindTower $17.84 $4.17 10,990 4,279 38.94% 70.54% 2.06%
iVersilia $0.21 $4.20 69 50 72.46% 75.76% 2.00%
JoySey Shore Paparazzi $0.67 $2.20 607 304 50.08% 84.92% 0.99%
MyLyrics $21.21 $1.38 31,176 15,397 49.39% 73.50% 0.71%
AdMob last 14 days average
App Revenue eCPM Requests Impressions Fill Rate Clicks CTR
FindTower 14.5401 1.994 7603 7594 99.9% 294 4%
MyLyrics 21.4815 0.710 31546 31183 98.8% 350 1.2%
PV Master lite 3.0779 3.980 856 856 100% 64 8.14%


#AdMob, #ads, #iAd
Published: Sat, 11 Aug 2012 19:46:48 +0000