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Giacomo Balli

Innovation consultant specializing in mobile strategy

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I help traditional business owners improve productivity, enhance employee satisfaction and increase profits by optimizing their established processes. #DigitalTransformation #OpenInnovation

I help startup founders jumpstart their success. #Architecture #UA #ASO #Monetization #Performance #Feasbility

I help modern companies better understand competition and fast-track R&D. #Intelligence #ResearchAndDevelopement

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Mobile Consultant

The mobile app industry is growing at an unprecedented pace... Barely keeping up or are you leveraging all the opportunities it brings?

If you made it this far I know you have motivation, enthusiasm and drive. However, you will need a mobile consultant like me by your side to fully reap all the benefits of what technology has to offer.

Until not long ago, iPhone apps were like the very first websites: in a world where websites were few and far between, just having one was enough.  It wasn't particularly challenging to be a player in the mobile app development game without much competition. Now, as the market becomes more saturated, it is increasingly difficult to stand out from the crowd.

My years of experience in the field, combined with my MBA and business savvy, make me a shrewd ally to anyone looking to make their mark in the mobile world.

I live in San Francisco, the epicenter of the startup boom.  While I've seen some amazing concepts come to life, I've chosen not to get involve in revenue sharing, equity or similarly structured projects. Instead, I lend my technical and business know-how to early stage startups and established brands as a mobile consultant.

Find out more

Do you already have a mobile app? Make sure you know how to properly generate more downloads.

Approaching the iPhone App Business: "Se lo fai, fallo per bene!"

I love making apps for early stage startups.

Many of my clients are big companies that are scared to fall behind and therefore just want an iPhone app. This is great on the money side (big client = big money) but not on the satisfaction level. Those who get into the iPhone app business because everyone else is doing it do not understand the potential and what they're missing out on.

[caption id="attachment_338" align="alignright" width="349"] Trust someone who knows better than you.[/caption]

I'm always open to teaching people about this industry and those companies who give me their attention (and follow what I say) always end up loving it; both the process and the return. The main point I have to get across is that an app is a new medium of communication but it's not the new website or new television; it's different.

iPhone apps are a tool that companies need to understand. If they don't, they should at least be humble enough to listen to who knows more. Being a tool, it needs to serve a purpose. No, shoving ads and ALL your website pages down the user's throat is not a purpose.

After all these years as a freelancer, I've perfected my own system to guide iPhone app business newbies. This involves a lot of talking and getting to know the company (past, present and future), what they know, what they expect, what they do. I need to find out all the information I can regarding market, product, target and operations in order to best craft a valuable iPhone app.

After a company hires me, the first 2-3 meetings are usually "just talking" (if they are smart enough to invest this time). Being a iPhone app professional, I always come up with different app ideas and approaches to the same app. It is key to understand the company's priorities and expectations and always be clear about what is going on and the path the project is taking.

Setting a timeline is also very important. Many times being overly excited about starting something new can backfire. You want too much, too soon. An iPhone app is in many ways a product which has to adhere to the common product development process we all studied (my good old MBA days are extremely useful to connect with top management).

Approaching the iPhone app business will be extremely exciting but in order to do it right (and therefore rewarding) you need to allow a professional guide you in the process or you might get burned (badly); I think we all remember to this study about 60% of developers/companies not breaking even with their iPhone apps. As we'd say in Italy: "se lo fai, fallo per bene" ("if you're going to do it you might as well do it right").

Ready to get on board for this awesome ride? If you're serious about it, you won't regret it. Click here.

 

#App Store, #companies, #freelancing, #newbie
Published: Fri, 26 Oct 2012 18:37:04 +0000

Side Projects

This a collection of some of the numerous ideas/projects that have been conceived and developed usually on a weekend morning.

Crypto

Instagram

Websites

Apps

Misc

About

Currently working as an innovation consultant based in San Francisco. After studying in Madrid and New York, earning an MBA, he broke into the emerging mobile developing market when Apple first released the iPhone. Among one of the first successful Italian developers, Giacomo relocated to San Francisco to broaden his reach within the burgeoning tech sector. While working as part of a travel-tech startup launched in 2013, Giacomo has continued as a consultant to both independent and incubator-based startups. Confident and innovative, loves fast-paced environments collaborating with a team of professionals and experts to ship delightful, efficient products.
Giacomo's passion for progress often finds him speaking at conferences (both in the US & Europe) and teaching college courses.

Contact

Approaching the iPhone App Business: "Se lo fai, fallo per bene!"

Approaching the iPhone App Business: "Se lo fai, fallo per bene!"

I love making apps for early stage startups.

Many of my clients are big companies that are scared to fall behind and therefore just want an iPhone app. This is great on the money side (big client = big money) but not on the satisfaction level. Those who get into the iPhone app business because everyone else is doing it do not understand the potential and what they're missing out on.

[caption id="attachment_338" align="alignright" width="349"] Trust someone who knows better than you.[/caption]

I'm always open to teaching people about this industry and those companies who give me their attention (and follow what I say) always end up loving it; both the process and the return. The main point I have to get across is that an app is a new medium of communication but it's not the new website or new television; it's different.

iPhone apps are a tool that companies need to understand. If they don't, they should at least be humble enough to listen to who knows more. Being a tool, it needs to serve a purpose. No, shoving ads and ALL your website pages down the user's throat is not a purpose.

After all these years as a freelancer, I've perfected my own system to guide iPhone app business newbies. This involves a lot of talking and getting to know the company (past, present and future), what they know, what they expect, what they do. I need to find out all the information I can regarding market, product, target and operations in order to best craft a valuable iPhone app.

After a company hires me, the first 2-3 meetings are usually "just talking" (if they are smart enough to invest this time). Being a iPhone app professional, I always come up with different app ideas and approaches to the same app. It is key to understand the company's priorities and expectations and always be clear about what is going on and the path the project is taking.

Setting a timeline is also very important. Many times being overly excited about starting something new can backfire. You want too much, too soon. An iPhone app is in many ways a product which has to adhere to the common product development process we all studied (my good old MBA days are extremely useful to connect with top management).

Approaching the iPhone app business will be extremely exciting but in order to do it right (and therefore rewarding) you need to allow a professional guide you in the process or you might get burned (badly); I think we all remember to this study about 60% of developers/companies not breaking even with their iPhone apps. As we'd say in Italy: "se lo fai, fallo per bene" ("if you're going to do it you might as well do it right").

Ready to get on board for this awesome ride? If you're serious about it, you won't regret it. Click here.

 

#App Store, #companies, #freelancing, #newbie
Published: Fri, 26 Oct 2012 18:37:04 +0000