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Giacomo Balli
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ASO & marketing roadmap for mobile applications

Buzz and prelaunchMobile Application ASO & Marketing Roadmap

Step 1: Know Your Audience Step 2: Analyze Your Competition Step 3: Identify Your App's Unique Value Step 4: Name Your App Step 5: Design Your Logo Step 6: Design Your App Icon Step 7: Develop Your Keyword Strategy Step 8: Price Your App Step 9: Create Your App Description Step 10: Choose Your Screenshots Step 11: Choose Your App Category Step 12: Design Your Landing Page Step 13: Film Your Demo Video Step 14: Drive Targeted Traffic to Your Video Step 15: Develop Your Media Plan Step 16: Write Your Press Release Step 17: Set Up Your Social Media Sites Step 18: Get Pre-Launch Feedback Step 19: Participate in Forum Conversations Step 20: Build a Customer Database Step 21: Have a Launch Party  

Post launch marketing

Step 1: Define and Track Success Step 2: Aim for Superior Customer Support Step 3: Build an Engagement Strategy Step 4: Send a Post-Launch Press Release Step 5: Get Reviews from Review Sites & Blogs Step 6: Announce Your Launch on Forums Step 7: Boost Interest with Special Promotions Step 8 : Drive Sales through Social Media Step 9: Cross- and Co-Promote Your App Step 10: Blog Your Way to Profits Step 11: Develop Your Advertising Strategy Step 12: Decide on an Optimum Advertising Mix Option 1: Pay per Click (PPC) Advertising Option 2: Mobile Advertising Option 3: Social Media Advertising Option 4: Banner Advertising Option 5: Magazine Advertising Step 13: Encourage Customers to Post Reviews Step 14: Go Global  

App Store page

app-store-page-design Step 1: Familiarize Yourself with the Market Step 2: Prepare Your Content Step 3: Optimize Your Promo Page Step 4: Don't Forget the Little Things  

App Landing page

mobile-app-landing-page Step 1: Build Your Landing Page Step 2: Organize Your Landing Page Step 3: Write Copy for Your Landing Page Step 4: Optimize Your Landing Page Step 5: Draw Inspiration from Competitors

#App Store, #app store optimization, #aso, #marketing, #mobile app
Published: Fri, 28 Jun 2013 18:08:26 +0000