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Giacomo Balli

Innovation consultant specializing in mobile strategy

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I help traditional business owners improve productivity, enhance employee satisfaction and increase profits by optimizing their established processes. #DigitalTransformation #OpenInnovation

I help startup founders jumpstart their success. #Architecture #UA #ASO #Monetization #Performance #Feasbility

I help modern companies better understand competition and fast-track R&D. #Intelligence #ResearchAndDevelopement

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Projects

Giacomo Balli clients

Press, Podcasts, Interviews & Talks

Giacomo Balli press

Mobile Consultant

The mobile app industry is growing at an unprecedented pace... Barely keeping up or are you leveraging all the opportunities it brings?

If you made it this far I know you have motivation, enthusiasm and drive. However, you will need a mobile consultant like me by your side to fully reap all the benefits of what technology has to offer.

Until not long ago, iPhone apps were like the very first websites: in a world where websites were few and far between, just having one was enough.  It wasn't particularly challenging to be a player in the mobile app development game without much competition. Now, as the market becomes more saturated, it is increasingly difficult to stand out from the crowd.

My years of experience in the field, combined with my MBA and business savvy, make me a shrewd ally to anyone looking to make their mark in the mobile world.

I live in San Francisco, the epicenter of the startup boom.  While I've seen some amazing concepts come to life, I've chosen not to get involve in revenue sharing, equity or similarly structured projects. Instead, I lend my technical and business know-how to early stage startups and established brands as a mobile consultant.

Find out more

Do you already have a mobile app? Make sure you know how to properly generate more downloads.

ASO & marketing roadmap for mobile applications

Buzz and prelaunchMobile Application ASO & Marketing Roadmap


Step 1: Know Your Audience
Step 2: Analyze Your Competition

Step 3: Identify Your App's Unique Value

Step 4: Name Your App

Step 5: Design Your Logo

Step 6: Design Your App Icon

Step 7: Develop Your Keyword Strategy

Step 8: Price Your App

Step 9: Create Your App Description

Step 10: Choose Your Screenshots

Step 11: Choose Your App Category

Step 12: Design Your Landing Page

Step 13: Film Your Demo Video

Step 14: Drive Targeted Traffic to Your Video

Step 15: Develop Your Media Plan

Step 16: Write Your Press Release

Step 17: Set Up Your Social Media Sites

Step 18: Get Pre-Launch Feedback

Step 19: Participate in Forum Conversations

Step 20: Build a Customer Database

Step 21: Have a Launch Party

 

Post launch marketing


Step 1: Define and Track Success

Step 2: Aim for Superior Customer Support

Step 3: Build an Engagement Strategy

Step 4: Send a Post-Launch Press Release

Step 5: Get Reviews from Review Sites & Blogs

Step 6: Announce Your Launch on Forums

Step 7: Boost Interest with Special Promotions

Step 8 : Drive Sales through Social Media

Step 9: Cross- and Co-Promote Your App

Step 10: Blog Your Way to Profits

Step 11: Develop Your Advertising Strategy

Step 12: Decide on an Optimum Advertising Mix

Option 1: Pay per Click (PPC) Advertising

Option 2: Mobile Advertising

Option 3: Social Media Advertising

Option 4: Banner Advertising

Option 5: Magazine Advertising

Step 13: Encourage Customers to Post Reviews

Step 14: Go Global

 

App Store page


app-store-page-design
Step 1: Familiarize Yourself with the Market

Step 2: Prepare Your Content

Step 3: Optimize Your Promo Page

Step 4: Don't Forget the Little Things

 

App Landing page


mobile-app-landing-page
Step 1: Build Your Landing Page

Step 2: Organize Your Landing Page

Step 3: Write Copy for Your Landing Page

Step 4: Optimize Your Landing Page

Step 5: Draw Inspiration from Competitors

#App Store, #app store optimization, #aso, #marketing, #mobile app
Published: Fri, 28 Jun 2013 18:08:26 +0000

Side Projects

This a collection of some of the numerous ideas/projects that have been conceived and developed usually on a weekend morning.

Crypto

Instagram

Websites

Apps

Misc

About

Currently working as an innovation consultant based in San Francisco. After studying in Madrid and New York, earning an MBA, he broke into the emerging mobile developing market when Apple first released the iPhone. Among one of the first successful Italian developers, Giacomo relocated to San Francisco to broaden his reach within the burgeoning tech sector. While working as part of a travel-tech startup launched in 2013, Giacomo has continued as a consultant to both independent and incubator-based startups. Confident and innovative, loves fast-paced environments collaborating with a team of professionals and experts to ship delightful, efficient products.
Giacomo's passion for progress often finds him speaking at conferences (both in the US & Europe) and teaching college courses.

Contact

ASO & marketing roadmap for mobile applications

ASO & marketing roadmap for mobile applications

Buzz and prelaunchMobile Application ASO & Marketing Roadmap


Step 1: Know Your Audience
Step 2: Analyze Your Competition

Step 3: Identify Your App's Unique Value

Step 4: Name Your App

Step 5: Design Your Logo

Step 6: Design Your App Icon

Step 7: Develop Your Keyword Strategy

Step 8: Price Your App

Step 9: Create Your App Description

Step 10: Choose Your Screenshots

Step 11: Choose Your App Category

Step 12: Design Your Landing Page

Step 13: Film Your Demo Video

Step 14: Drive Targeted Traffic to Your Video

Step 15: Develop Your Media Plan

Step 16: Write Your Press Release

Step 17: Set Up Your Social Media Sites

Step 18: Get Pre-Launch Feedback

Step 19: Participate in Forum Conversations

Step 20: Build a Customer Database

Step 21: Have a Launch Party

 

Post launch marketing


Step 1: Define and Track Success

Step 2: Aim for Superior Customer Support

Step 3: Build an Engagement Strategy

Step 4: Send a Post-Launch Press Release

Step 5: Get Reviews from Review Sites & Blogs

Step 6: Announce Your Launch on Forums

Step 7: Boost Interest with Special Promotions

Step 8 : Drive Sales through Social Media

Step 9: Cross- and Co-Promote Your App

Step 10: Blog Your Way to Profits

Step 11: Develop Your Advertising Strategy

Step 12: Decide on an Optimum Advertising Mix

Option 1: Pay per Click (PPC) Advertising

Option 2: Mobile Advertising

Option 3: Social Media Advertising

Option 4: Banner Advertising

Option 5: Magazine Advertising

Step 13: Encourage Customers to Post Reviews

Step 14: Go Global

 

App Store page


app-store-page-design
Step 1: Familiarize Yourself with the Market

Step 2: Prepare Your Content

Step 3: Optimize Your Promo Page

Step 4: Don't Forget the Little Things

 

App Landing page


mobile-app-landing-page
Step 1: Build Your Landing Page

Step 2: Organize Your Landing Page

Step 3: Write Copy for Your Landing Page

Step 4: Optimize Your Landing Page

Step 5: Draw Inspiration from Competitors

#App Store, #app store optimization, #aso, #marketing, #mobile app
Published: Fri, 28 Jun 2013 18:08:26 +0000