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Giacomo Balli

Innovation consultant specializing in mobile strategy

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I help traditional business owners improve productivity, enhance employee satisfaction and increase profits by optimizing their established processes. #DigitalTransformation #OpenInnovation

I help startup founders jumpstart their success. #Architecture #UA #ASO #Monetization #Performance #Feasbility

I help modern companies better understand competition and fast-track R&D. #Intelligence #ResearchAndDevelopement

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Mobile Consultant

The mobile app industry is growing at an unprecedented pace... Barely keeping up or are you leveraging all the opportunities it brings?

If you made it this far I know you have motivation, enthusiasm and drive. However, you will need a mobile consultant like me by your side to fully reap all the benefits of what technology has to offer.

Until not long ago, iPhone apps were like the very first websites: in a world where websites were few and far between, just having one was enough.  It wasn't particularly challenging to be a player in the mobile app development game without much competition. Now, as the market becomes more saturated, it is increasingly difficult to stand out from the crowd.

My years of experience in the field, combined with my MBA and business savvy, make me a shrewd ally to anyone looking to make their mark in the mobile world.

I live in San Francisco, the epicenter of the startup boom.  While I've seen some amazing concepts come to life, I've chosen not to get involve in revenue sharing, equity or similarly structured projects. Instead, I lend my technical and business know-how to early stage startups and established brands as a mobile consultant.

Find out more

Do you already have a mobile app? Make sure you know how to properly generate more downloads.

Coin Toss Extreme: iPhone game stats and analytics after 2 weeks

In the past 3 years I've developed all kinds of apps (read more here).

However, 2 weeks ago I released my first game for iPhone. I've always avoided game development because I'm not a gamer myself therefore always doubted the success of something that I personally wouldn't use (unlike all my other apps). What convinced me was my good friend Stefano (you can read more about it here).

Coin Toss Extreme has now been live in the AppStore for 2 weeks and I'm excited to share some insight on the app and its users (obviously it's all anonymous using Google Analytics). I marketing and the psychology behind it so I imagine many will appreciate this.

The following is going to be quite "raw" so everyone can make their own considerations.

You might want to be familiar with the game before diving into the numbers to better understand.

Users

- among all the available inapp purchases the 3000 chips is the most common (and most expensive)

- top 3 countries are USA (30%), China (8.2%) and Japan (6.5%)

- after 10 days reached top 100 in 7 countries

- 55% of users are new

- 1min20sec average game time

- game time: 34% 1-3min, 12% 3min+

- 5.6% of users played 5 times or more

- 14% of users on iPod Touch

- 90% on iOS6, 10% 5.1.1 (no one below that!)

- after iOS6 release 20% had it

Game Play

- 14% of users used autobet

- most common bet is 100 chips (closest to thumb, coincidence?)

- 60% of people pick side tails

- 49.4% of people win flips

- 78% of users agree to share on Facebook at first run to earn extra stash

- 51% of users add stash from menu (rather than when prompt after finishing it)

- 38% agreed to rate when prompted

- loading time: 54%<1min            37%<2min            8%<3min

 

Regarding revenue, it's not performing as well as this app but it's on the way... ;)

#analytics, #cointoss, #game
Published: Fri, 09 Nov 2012 20:40:06 +0000

Side Projects

This a collection of some of the numerous ideas/projects that have been conceived and developed usually on a weekend morning.

Crypto

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About

Currently working as an innovation consultant based in San Francisco. After studying in Madrid and New York, earning an MBA, he broke into the emerging mobile developing market when Apple first released the iPhone. Among one of the first successful Italian developers, Giacomo relocated to San Francisco to broaden his reach within the burgeoning tech sector. While working as part of a travel-tech startup launched in 2013, Giacomo has continued as a consultant to both independent and incubator-based startups. Confident and innovative, loves fast-paced environments collaborating with a team of professionals and experts to ship delightful, efficient products.
Giacomo's passion for progress often finds him speaking at conferences (both in the US & Europe) and teaching college courses.

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Coin Toss Extreme: iPhone game stats and analytics after 2 weeks

Coin Toss Extreme: iPhone game stats and analytics after 2 weeks

In the past 3 years I've developed all kinds of apps (read more here).

However, 2 weeks ago I released my first game for iPhone. I've always avoided game development because I'm not a gamer myself therefore always doubted the success of something that I personally wouldn't use (unlike all my other apps). What convinced me was my good friend Stefano (you can read more about it here).

Coin Toss Extreme has now been live in the AppStore for 2 weeks and I'm excited to share some insight on the app and its users (obviously it's all anonymous using Google Analytics). I marketing and the psychology behind it so I imagine many will appreciate this.

The following is going to be quite "raw" so everyone can make their own considerations.

You might want to be familiar with the game before diving into the numbers to better understand.

Users

- among all the available inapp purchases the 3000 chips is the most common (and most expensive)

- top 3 countries are USA (30%), China (8.2%) and Japan (6.5%)

- after 10 days reached top 100 in 7 countries

- 55% of users are new

- 1min20sec average game time

- game time: 34% 1-3min, 12% 3min+

- 5.6% of users played 5 times or more

- 14% of users on iPod Touch

- 90% on iOS6, 10% 5.1.1 (no one below that!)

- after iOS6 release 20% had it

Game Play

- 14% of users used autobet

- most common bet is 100 chips (closest to thumb, coincidence?)

- 60% of people pick side tails

- 49.4% of people win flips

- 78% of users agree to share on Facebook at first run to earn extra stash

- 51% of users add stash from menu (rather than when prompt after finishing it)

- 38% agreed to rate when prompted

- loading time: 54%<1min            37%<2min            8%<3min

 

Regarding revenue, it's not performing as well as this app but it's on the way... ;)

#analytics, #cointoss, #game
Published: Fri, 09 Nov 2012 20:40:06 +0000