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Giacomo Balli
Innovation consultant specializing in mobile strategy
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AppStore Optimization (ASO) - The Complete Guide to Enhancing Downloads & Sales (SEO for Apps)

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The following is the most update way to optimize your app for the Apple AppStore.

MyLyrics AppName

App Name

- use descriptive app name which includes (additional) keywords

- make sure to use url-safe characters

App Keywords

- 99 characters maximum

- don't repeat app name

- choose keywords where you can rank high

- avoid category name

- avoid plural and spaces (save characters)

- if the app is free, the term "free will automatically be added

- no bonus when using long keywords "love letter,letter writer"="love,letter,writer"

[caption id="attachment_256" align="alignright" width="262"]mylyrics app description Take advantage of the first 3 lines and include social proof.[/caption]

App Description

- will not count in search so avoid making "robotic"/repetitive

- 90% attention to first 3 lines

- include social proof (awards, ranking, reviews, blog posts etc)

- include all features list

- localize in as many languages as possible

App Updates

- in iOS6 has same relevance as description

- entice users to update/download

[caption id="" align="alignright" width="140"]fancy qr code Fancy QR Code Generator icon[/caption]

App Icon

- avoid words

- keep it simple and clean

- include details (show quality)

- consistent with app design & style

- stand out from crowd/competition (check out "neighbors")

[caption id="" align="alignright" width="192"]mybooklist screenshot A screenshot that shows the most features.[/caption]

App Screenshots

- use all screenshots available

- first one is most relevant (also needs to "explain" app)

- localise screenshots

- add explanations (use as marketing)

App Ratings

- allow users to reach you (website, email, inapp)

- be courteous and available

- maintain and fix app!

- prompt engaged users for review


- prompt your community of users/friends to "like" your app


- iPhone results are slightly different from iTunes results

- inapp purchase names are no longer valuable

Further reading: BigBalli AppsApptamin, SearchManSEO, MobileDevHQ,, iOS Icon Gallery, App Icon Template, App Booster, AppBoy and AppTentive.

#appstore, #aso, #icon, #keywords, #optmization
Published: Sun, 21 Oct 2012 11:13:35 +0000