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Giacomo Balli
Innovation consultant specializing in mobile strategy
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AppStore Optimization (ASO) - The Complete Guide to Enhancing Downloads & Sales (SEO for Apps)

The following is the most update way to optimize your app for the Apple AppStore. App Name - use descriptive app name which includes (additional) keywords - make sure to use url-safe characters App Keywords - 99 characters maximum - don't repeat app name - choose keywords where you can rank high - avoid category name - avoid plural and spaces (save characters) - if the app is free, the term "free will automatically be added - no bonus when using long keywords "love letter,letter writer"="love,letter,writer" [caption id="attachment_256" align="alignright" width="262"] Take advantage of the first 3 lines and include social proof.[/caption] App Description - will not count in search so avoid making "robotic"/repetitive - 90% attention to first 3 lines - include social proof (awards, ranking, reviews, blog posts etc) - include all features list - localize in as many languages as possible App Updates - in iOS6 has same relevance as description - entice users to update/download [caption id="" align="alignright" width="140"] Fancy QR Code Generator icon[/caption] App Icon - avoid words - keep it simple and clean - include details (show quality) - consistent with app design & style - stand out from crowd/competition (check out "neighbors") [caption id="" align="alignright" width="192"] A screenshot that shows the most features.[/caption] App Screenshots - use all screenshots available - first one is most relevant (also needs to "explain" app) - localise screenshots - add explanations (use as marketing) App Ratings - allow users to reach you (website, email, inapp) - be courteous and available - maintain and fix app! - prompt engaged users for review Extras - prompt your community of users/friends to "like" your app   - iPhone results are slightly different from iTunes results - inapp purchase names are no longer valuable Further reading: BigBalli AppsApptamin, SearchManSEO, MobileDevHQ, AppCod.es, iOS Icon Gallery, App Icon Template, App Booster, AppBoy and AppTentive.

#appstore, #aso, #icon, #keywords, #optmization
Published: Sun, 21 Oct 2012 11:13:35 +0000