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Giacomo Balli

Innovation consultant specializing in mobile strategy

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I help traditional business owners improve productivity, enhance employee satisfaction and increase profits by optimizing their established processes. #DigitalTransformation #OpenInnovation

I help startup founders jumpstart their success. #Architecture #UA #ASO #Monetization #Performance #Feasbility

I help modern companies better understand competition and fast-track R&D. #Intelligence #ResearchAndDevelopement

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Mobile Consultant

The mobile app industry is growing at an unprecedented pace... Barely keeping up or are you leveraging all the opportunities it brings?

If you made it this far I know you have motivation, enthusiasm and drive. However, you will need a mobile consultant like me by your side to fully reap all the benefits of what technology has to offer.

Until not long ago, iPhone apps were like the very first websites: in a world where websites were few and far between, just having one was enough.  It wasn't particularly challenging to be a player in the mobile app development game without much competition. Now, as the market becomes more saturated, it is increasingly difficult to stand out from the crowd.

My years of experience in the field, combined with my MBA and business savvy, make me a shrewd ally to anyone looking to make their mark in the mobile world.

I live in San Francisco, the epicenter of the startup boom.  While I've seen some amazing concepts come to life, I've chosen not to get involve in revenue sharing, equity or similarly structured projects. Instead, I lend my technical and business know-how to early stage startups and established brands as a mobile consultant.

Find out more

Do you already have a mobile app? Make sure you know how to properly generate more downloads.

AppStore Optimization (ASO) - The Complete Guide to Enhancing Downloads & Sales (SEO for Apps)



The following is the most update way to optimize your app for the Apple AppStore.



App Name

- use descriptive app name which includes (additional) keywords

- make sure to use url-safe characters

App Keywords

- 99 characters maximum

- don't repeat app name

- choose keywords where you can rank high

- avoid category name

- avoid plural and spaces (save characters)

- if the app is free, the term "free will automatically be added

- no bonus when using long keywords "love letter,letter writer"="love,letter,writer"

[caption id="attachment_256" align="alignright" width="262"] Take advantage of the first 3 lines and include social proof.[/caption]

App Description

- will not count in search so avoid making "robotic"/repetitive

- 90% attention to first 3 lines

- include social proof (awards, ranking, reviews, blog posts etc)

- include all features list

- localize in as many languages as possible

App Updates

- in iOS6 has same relevance as description

- entice users to update/download

[caption id="" align="alignright" width="140"] Fancy QR Code Generator icon[/caption]

App Icon

- avoid words

- keep it simple and clean

- include details (show quality)

- consistent with app design & style

- stand out from crowd/competition (check out "neighbors")

[caption id="" align="alignright" width="192"] A screenshot that shows the most features.[/caption]

App Screenshots

- use all screenshots available

- first one is most relevant (also needs to "explain" app)

- localise screenshots

- add explanations (use as marketing)

App Ratings

- allow users to reach you (website, email, inapp)

- be courteous and available

- maintain and fix app!

- prompt engaged users for review

Extras

- prompt your community of users/friends to "like" your app

 

- iPhone results are slightly different from iTunes results

- inapp purchase names are no longer valuable

Further reading: BigBalli AppsApptamin, SearchManSEO, MobileDevHQ, AppCod.es, iOS Icon Gallery, App Icon Template, App Booster, AppBoy and AppTentive.

#appstore, #aso, #icon, #keywords, #optmization
Published: Sun, 21 Oct 2012 11:13:35 +0000

Side Projects

This a collection of some of the numerous ideas/projects that have been conceived and developed usually on a weekend morning.

Crypto

Instagram

Websites

Apps

Misc

About

Currently working as an innovation consultant based in San Francisco. After studying in Madrid and New York, earning an MBA, he broke into the emerging mobile developing market when Apple first released the iPhone. Among one of the first successful Italian developers, Giacomo relocated to San Francisco to broaden his reach within the burgeoning tech sector. While working as part of a travel-tech startup launched in 2013, Giacomo has continued as a consultant to both independent and incubator-based startups. Confident and innovative, loves fast-paced environments collaborating with a team of professionals and experts to ship delightful, efficient products.
Giacomo's passion for progress often finds him speaking at conferences (both in the US & Europe) and teaching college courses.

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AppStore Optimization (ASO) - The Complete Guide to Enhancing Downloads & Sales (SEO for Apps)

AppStore Optimization (ASO) - The Complete Guide to Enhancing Downloads & Sales (SEO for Apps)



The following is the most update way to optimize your app for the Apple AppStore.



App Name

- use descriptive app name which includes (additional) keywords

- make sure to use url-safe characters

App Keywords

- 99 characters maximum

- don't repeat app name

- choose keywords where you can rank high

- avoid category name

- avoid plural and spaces (save characters)

- if the app is free, the term "free will automatically be added

- no bonus when using long keywords "love letter,letter writer"="love,letter,writer"

[caption id="attachment_256" align="alignright" width="262"] Take advantage of the first 3 lines and include social proof.[/caption]

App Description

- will not count in search so avoid making "robotic"/repetitive

- 90% attention to first 3 lines

- include social proof (awards, ranking, reviews, blog posts etc)

- include all features list

- localize in as many languages as possible

App Updates

- in iOS6 has same relevance as description

- entice users to update/download

[caption id="" align="alignright" width="140"] Fancy QR Code Generator icon[/caption]

App Icon

- avoid words

- keep it simple and clean

- include details (show quality)

- consistent with app design & style

- stand out from crowd/competition (check out "neighbors")

[caption id="" align="alignright" width="192"] A screenshot that shows the most features.[/caption]

App Screenshots

- use all screenshots available

- first one is most relevant (also needs to "explain" app)

- localise screenshots

- add explanations (use as marketing)

App Ratings

- allow users to reach you (website, email, inapp)

- be courteous and available

- maintain and fix app!

- prompt engaged users for review

Extras

- prompt your community of users/friends to "like" your app

 

- iPhone results are slightly different from iTunes results

- inapp purchase names are no longer valuable

Further reading: BigBalli AppsApptamin, SearchManSEO, MobileDevHQ, AppCod.es, iOS Icon Gallery, App Icon Template, App Booster, AppBoy and AppTentive.

#appstore, #aso, #icon, #keywords, #optmization
Published: Sun, 21 Oct 2012 11:13:35 +0000