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Giacomo Balli

Innovation consultant specializing in mobile strategy

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"Freemium is a hybrid generated by todays' business world." -- Giacomo Balli - Freemium San Francisco Bay

san francisco freemium logoFreemiumSFBay: What does the term Freemium mean to you?

Giacomo: Many people invest a lot of time debating whether freemium is a business model, revenue model or marketing technique. I believe these marco areas are not applicable since they were coined at the time of “traditional” business. Freemium is a hybrid generated by todays' extremely advanced business world. It glues together the 3 macro areas in a completely new way: a revenue model on which you can build a business model which already implements marketing benefits.

via "Freemium is a hybrid generated by todays' business world." -- Giacomo Balli - Freemium San Francisco Bay.

Published: Tue, 29 Jan 2013 18:16:19 +0000