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Giacomo Balli

Innovation consultant specializing in mobile strategy

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Getting traction for startups

Many have issues understanding traction. This is particularly true because it depends on context and who you're asking (more details here).

Given that the first inflection point is unpredictable, it makes sense to consider all traction "verticals" in the pursuit of product/market fit.

Note: this list is no particular order.





Here are other verticals I know about though don't have great examples for yet:


  • Off-line Ads. I've heard infomercials can work wonders for the right products. And of course there is TV, radio, billboards, magazines, newspapers, etc.

  • Buying Smaller Sites. I've heard axod bought a site to jump-start Mibbit. Can I interview you about it?



via Gabriel Weinberg.

#marketing, #pr, #startup, #traction
Published: Tue, 26 Feb 2013 19:52:50 +0000