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Giacomo Balli

Innovation consultant specializing in mobile strategy

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I help traditional business owners improve productivity, enhance employee satisfaction and increase profits by optimizing their established processes. #DigitalTransformation #OpenInnovation

I help startup founders jumpstart their success. #Architecture #UA #ASO #Monetization #Performance #Feasbility

I help modern companies better understand competition and fast-track R&D. #Intelligence #ResearchAndDevelopement

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Projects

Giacomo Balli clients

Press, Podcasts, Interviews & Talks

Giacomo Balli press

Mobile Consultant

The mobile app industry is growing at an unprecedented pace... Barely keeping up or are you leveraging all the opportunities it brings?

If you made it this far I know you have motivation, enthusiasm and drive. However, you will need a mobile consultant like me by your side to fully reap all the benefits of what technology has to offer.

Until not long ago, iPhone apps were like the very first websites: in a world where websites were few and far between, just having one was enough.  It wasn't particularly challenging to be a player in the mobile app development game without much competition. Now, as the market becomes more saturated, it is increasingly difficult to stand out from the crowd.

My years of experience in the field, combined with my MBA and business savvy, make me a shrewd ally to anyone looking to make their mark in the mobile world.

I live in San Francisco, the epicenter of the startup boom.  While I've seen some amazing concepts come to life, I've chosen not to get involve in revenue sharing, equity or similarly structured projects. Instead, I lend my technical and business know-how to early stage startups and established brands as a mobile consultant.

Find out more

Do you already have a mobile app? Make sure you know how to properly generate more downloads.

Mobile app control panel for optimization, affiliates and analytics

App Store Optimization


I am a firm believer in App Store Optimization. I take a lot of pride in the fact of not spending money for marketing and user acquisition. This requires a lot of work researching and analysing the App Store ecosystem and dynamics.

Over time, I've also been building my own toolset to make common action faster to perform.

My Special Tool


This is what it looks like. I'm the only one using it so visual appeal is certainly not an issue... However, it is certainly efficient. :)

[caption id="attachment_1710" align="aligncenter" width="615"]Screen Shot 2013-05-23 at 11.33.34 AM BigBalli's mobile app control panel[/caption]

Field Key


Signature: for tracking when using LinkShare links
iTunes US link: generates a LinkShare affiliate url (for US App Store users)
iTunes EU link: generates a TradeDoublr affiliate url (for Euro AppStore users)
GeoRiot link: generates a GroRiot link that automatically applies the correct affiliate network depending on user location.
No Bitly: by default all links are returned shortened. This is to override it.
App name: will search the Apple AppStore for the specified country and return the specified number of results. For each app returned you get link, name and icon.
Make Bitly: shortens any url.
Hints: queries the AppStore hints API as you type (instant)
Get num apps button: queries the US AppStore for all the hints returned and appends number of apps found.

App Store tool in action


[caption id="attachment_1711" align="aligncenter" width="683"]Apps returned after querying the US App Store for the first 5 results. Apps returned after querying the US App Store for the first 5 results.[/caption]

[caption id="attachment_1712" align="aligncenter" width="683"]Screen Shot 2013-05-23 at 11.34.50 AM Combination of App Store hint query and number of apps found for each. Number in parenthesis is query popularity index. Queries with less than 5 apps returned are highlighted in yellow.[/caption]

Tweet me if you have questions!



#affiliate, #analytics, #App Store, #aso, #optimization, #research, #tool
Published: Thu, 23 May 2013 19:11:44 +0000

Side Projects

This a collection of some of the numerous ideas/projects that have been conceived and developed usually on a weekend morning.

Crypto

Instagram

Websites

Apps

Misc

About

Currently working as an innovation consultant based in San Francisco. After studying in Madrid and New York, earning an MBA, he broke into the emerging mobile developing market when Apple first released the iPhone. Among one of the first successful Italian developers, Giacomo relocated to San Francisco to broaden his reach within the burgeoning tech sector. While working as part of a travel-tech startup launched in 2013, Giacomo has continued as a consultant to both independent and incubator-based startups. Confident and innovative, loves fast-paced environments collaborating with a team of professionals and experts to ship delightful, efficient products.
Giacomo's passion for progress often finds him speaking at conferences (both in the US & Europe) and teaching college courses.

Contact

Mobile app control panel for optimization, affiliates and analytics

Mobile app control panel for optimization, affiliates and analytics

App Store Optimization


I am a firm believer in App Store Optimization. I take a lot of pride in the fact of not spending money for marketing and user acquisition. This requires a lot of work researching and analysing the App Store ecosystem and dynamics.

Over time, I've also been building my own toolset to make common action faster to perform.

My Special Tool


This is what it looks like. I'm the only one using it so visual appeal is certainly not an issue... However, it is certainly efficient. :)

[caption id="attachment_1710" align="aligncenter" width="615"]Screen Shot 2013-05-23 at 11.33.34 AM BigBalli's mobile app control panel[/caption]

Field Key


Signature: for tracking when using LinkShare links
iTunes US link: generates a LinkShare affiliate url (for US App Store users)
iTunes EU link: generates a TradeDoublr affiliate url (for Euro AppStore users)
GeoRiot link: generates a GroRiot link that automatically applies the correct affiliate network depending on user location.
No Bitly: by default all links are returned shortened. This is to override it.
App name: will search the Apple AppStore for the specified country and return the specified number of results. For each app returned you get link, name and icon.
Make Bitly: shortens any url.
Hints: queries the AppStore hints API as you type (instant)
Get num apps button: queries the US AppStore for all the hints returned and appends number of apps found.

App Store tool in action


[caption id="attachment_1711" align="aligncenter" width="683"]Apps returned after querying the US App Store for the first 5 results. Apps returned after querying the US App Store for the first 5 results.[/caption]

[caption id="attachment_1712" align="aligncenter" width="683"]Screen Shot 2013-05-23 at 11.34.50 AM Combination of App Store hint query and number of apps found for each. Number in parenthesis is query popularity index. Queries with less than 5 apps returned are highlighted in yellow.[/caption]

Tweet me if you have questions!



#affiliate, #analytics, #App Store, #aso, #optimization, #research, #tool
Published: Thu, 23 May 2013 19:11:44 +0000