Giacomo Balli profile picture
Giacomo Balli
Innovation consultant specializing in mobile strategy
Let's Chat

Mobile app marketing calendar

mobile-app-marketing-calendarThe App Store is extremely seasonal. Every year you see not only trends repeating but also themes being applied. Apps are part of our lives and an easy way to engage a user is by leveraging what's going on outside of the App Store. For this reason having a mobile app marketing calendar is essential to stay on track. 

Way too many times, as an app publisher, I found myself whiting I and remember in advance it was going to be a specific holiday or social event so I could leverage it generate more downloads and make more money from the App Store. This is the mobile app marketing calendar I use for myself and I'm sure you will also find it very useful.

Although the vast majority of these events happen every year, they might not always fall on the same day. For this reason, it will start from now, February 2014. Go through it, note the ones relevant for your apps and set reminders… now! :)


14 Valentine's Days
17 President's Day
23 Oscars
Mobile World Conference
Olympic Winter Games


4 Mardi Gras
9 Daylight Savings
17 Saint Patricks
22 Baseball Opening
26-27 AdTech


1 Fools Day
5 Grand National Horse Day
7 Master's Golf Tournament
13 Mtv Movie Awards
14 Beginning Of Passover
15 Tax Day
16 Beginning Of Stanley Cup Playoffs
18 Good Friday
20 Easter
22 Earth Day
25 Arbor Day


3 Kentucky Derby
5 Cinco De Mayo
11 Mother's Day
17 Armed Forces Day
18 Billboard Music Awards
24 Uefa Champions League Final
25 Memorial Day


8 Tony Awards
12 Beginning Of Fifa World Cup
14 Flag Day
15 Father's Day
School's Out
Cma Country Music Awards


4 Independence Day
15 Mlb All-Star Game
16 Espys
27 Parent's Day
British Open (Golf)


8 Beginning Of Usa Pga Tournament
24 Video Music Awards
25 Beginning Of Us Open
Teen Choice Awards


1 Labor Day
11 Patriot Day
24 Beginning Of Rosh Hashanah & Emmy Awards
Back To School


13 Columbus Day
16 Boss' Day
24 United Nations Day
31 Halloween
World Series

#app marketing
Published: Fri, 07 Feb 2014 04:33:39 +0000