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Giacomo Balli

Innovation consultant specializing in mobile strategy

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I help traditional business owners improve productivity, enhance employee satisfaction and increase profits by optimizing their established processes. #DigitalTransformation #OpenInnovation

I help startup founders jumpstart their success. #Architecture #UA #ASO #Monetization #Performance #Feasbility

I help modern companies better understand competition and fast-track R&D. #Intelligence #ResearchAndDevelopement

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Mobile Consultant

The mobile app industry is growing at an unprecedented pace... Barely keeping up or are you leveraging all the opportunities it brings?

If you made it this far I know you have motivation, enthusiasm and drive. However, you will need a mobile consultant like me by your side to fully reap all the benefits of what technology has to offer.

Until not long ago, iPhone apps were like the very first websites: in a world where websites were few and far between, just having one was enough.  It wasn't particularly challenging to be a player in the mobile app development game without much competition. Now, as the market becomes more saturated, it is increasingly difficult to stand out from the crowd.

My years of experience in the field, combined with my MBA and business savvy, make me a shrewd ally to anyone looking to make their mark in the mobile world.

I live in San Francisco, the epicenter of the startup boom.  While I've seen some amazing concepts come to life, I've chosen not to get involve in revenue sharing, equity or similarly structured projects. Instead, I lend my technical and business know-how to early stage startups and established brands as a mobile consultant.

Find out more

Do you already have a mobile app? Make sure you know how to properly generate more downloads.

Mobile Application Marketing Plan Template

1. App name

2. Platforms (iOS, Android, etc.)

3. Marketing goals (Rank, organic users, downloads, cost-per-download, loyal users, revenue, other)

4. Key performance indicators (Clicks to online store, in-app purchase, session length, repeat usage, other)

5. Geographies (Countries in which to run marketing programs.)

6. Marketing channels (Mobile ad media, PR, social media, display ads, search engine marketing, emails, etc).

7. Mobile media channels (Mobile ad networks, incent networks, bidding exchanges, etc.)

8. Media plan (List ad networks, timeframe, cost structure [CPC, CPI, etc])

9. App store landing pages (Components, creation, responsibilities)

10. Marketing attribution and optimization strategy (What is the strategy, technology usage, responsibilities)

11. Ad network SDK integration with apps (Requirements, responsibilities)

12. Outside vendors (Ad agency role, partner selection, technologies)

13. Localization/translation (Languages, vendor)

14. Measurement and reporting (What is being measured, how, frequency)

15. Budget

16. Timeline

#app marketing, #template
Published: Fri, 07 Jun 2013 19:02:48 +0000

Side Projects

This a collection of some of the numerous ideas/projects that have been conceived and developed usually on a weekend morning.

Crypto

Instagram

Websites

Apps

Misc

About

Currently working as an innovation consultant based in San Francisco. After studying in Madrid and New York, earning an MBA, he broke into the emerging mobile developing market when Apple first released the iPhone. Among one of the first successful Italian developers, Giacomo relocated to San Francisco to broaden his reach within the burgeoning tech sector. While working as part of a travel-tech startup launched in 2013, Giacomo has continued as a consultant to both independent and incubator-based startups. Confident and innovative, loves fast-paced environments collaborating with a team of professionals and experts to ship delightful, efficient products.
Giacomo's passion for progress often finds him speaking at conferences (both in the US & Europe) and teaching college courses.

Contact

Mobile Application Marketing Plan Template

Mobile Application Marketing Plan Template

1. App name

2. Platforms (iOS, Android, etc.)

3. Marketing goals (Rank, organic users, downloads, cost-per-download, loyal users, revenue, other)

4. Key performance indicators (Clicks to online store, in-app purchase, session length, repeat usage, other)

5. Geographies (Countries in which to run marketing programs.)

6. Marketing channels (Mobile ad media, PR, social media, display ads, search engine marketing, emails, etc).

7. Mobile media channels (Mobile ad networks, incent networks, bidding exchanges, etc.)

8. Media plan (List ad networks, timeframe, cost structure [CPC, CPI, etc])

9. App store landing pages (Components, creation, responsibilities)

10. Marketing attribution and optimization strategy (What is the strategy, technology usage, responsibilities)

11. Ad network SDK integration with apps (Requirements, responsibilities)

12. Outside vendors (Ad agency role, partner selection, technologies)

13. Localization/translation (Languages, vendor)

14. Measurement and reporting (What is being measured, how, frequency)

15. Budget

16. Timeline

#app marketing, #template
Published: Fri, 07 Jun 2013 19:02:48 +0000