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Giacomo Balli

Innovation consultant specializing in mobile strategy

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I help traditional business owners improve productivity, enhance employee satisfaction and increase profits by optimizing their established processes. #DigitalTransformation #OpenInnovation

I help startup founders jumpstart their success. #Architecture #UA #ASO #Monetization #Performance #Feasbility

I help modern companies better understand competition and fast-track R&D. #Intelligence #ResearchAndDevelopement

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Mobile Consultant

The mobile app industry is growing at an unprecedented pace... Barely keeping up or are you leveraging all the opportunities it brings?

If you made it this far I know you have motivation, enthusiasm and drive. However, you will need a mobile consultant like me by your side to fully reap all the benefits of what technology has to offer.

Until not long ago, iPhone apps were like the very first websites: in a world where websites were few and far between, just having one was enough.  It wasn't particularly challenging to be a player in the mobile app development game without much competition. Now, as the market becomes more saturated, it is increasingly difficult to stand out from the crowd.

My years of experience in the field, combined with my MBA and business savvy, make me a shrewd ally to anyone looking to make their mark in the mobile world.

I live in San Francisco, the epicenter of the startup boom.  While I've seen some amazing concepts come to life, I've chosen not to get involve in revenue sharing, equity or similarly structured projects. Instead, I lend my technical and business know-how to early stage startups and established brands as a mobile consultant.

Find out more

Do you already have a mobile app? Make sure you know how to properly generate more downloads.

New App Store marketing badges available

The iTunes Connect team recently informed all Apple developers that there are new graphics available for use. These are mainly AppStore badges that can (and should according to guidelines) be used for all marketing purposes.

As per usual, they are localised in all AppStore countries/languages.

Remember you're not allowed to edit, distort or even tilt/rotate Apple official graphics or you'll get a big frown... ;)

[caption id="attachment_384" align="aligncenter" width="595"] Make sure you don't mess with Apple's graphics.[/caption]

Below you will find a specsheet detailing how/where/when to use the images and also links to the actual PNG files.

[caption id="attachment_385" align="aligncenter" width="595"] Surprisingly there's more don't than do[/caption]

The original email:
Dear AwesomeRockstarDeveloper,

We are excited to announce two new App Store marketing and advertising badges for developers, the “Download on the App Store” badge and the “Available on the App Store” badge. You should use these badges whenever you advertise your iOS apps.

These App Store badges have been localized into over 30 languages and can be used around the world. Additionally, product images of iPhone 5 and iPod touch (5th generation) are now available when displaying apps that are specifically developed for the new 4-inch Retina display.

App Store badges and Apple product images must be used in accordance with the updated App Store Marketing and Advertising Guidelines for Developers. For example, badges must be used for the appropriate purpose:

  • Use the “Download on the App Store” badge only online.

  • Use the “Available on the App Store” badge only offline.


We recommend that you review the updated guidelines carefully as they contain new content and requirements.

The App Store badges, product images, and guidelines are available for download on the Marketing Resourcespage in the App Store Resource Center. To access the Marketing Resources page, you must be enrolled in the iOS Developer Program.

Regards,

The App Store team


#Apple, #marketing
Published: Wed, 31 Oct 2012 17:22:32 +0000

Side Projects

This a collection of some of the numerous ideas/projects that have been conceived and developed usually on a weekend morning.

Crypto

Instagram

Websites

Apps

Misc

About

Currently working as an innovation consultant based in San Francisco. After studying in Madrid and New York, earning an MBA, he broke into the emerging mobile developing market when Apple first released the iPhone. Among one of the first successful Italian developers, Giacomo relocated to San Francisco to broaden his reach within the burgeoning tech sector. While working as part of a travel-tech startup launched in 2013, Giacomo has continued as a consultant to both independent and incubator-based startups. Confident and innovative, loves fast-paced environments collaborating with a team of professionals and experts to ship delightful, efficient products.
Giacomo's passion for progress often finds him speaking at conferences (both in the US & Europe) and teaching college courses.

Contact

New App Store marketing badges available

New App Store marketing badges available

The iTunes Connect team recently informed all Apple developers that there are new graphics available for use. These are mainly AppStore badges that can (and should according to guidelines) be used for all marketing purposes.

As per usual, they are localised in all AppStore countries/languages.

Remember you're not allowed to edit, distort or even tilt/rotate Apple official graphics or you'll get a big frown... ;)

[caption id="attachment_384" align="aligncenter" width="595"] Make sure you don't mess with Apple's graphics.[/caption]

Below you will find a specsheet detailing how/where/when to use the images and also links to the actual PNG files.

[caption id="attachment_385" align="aligncenter" width="595"] Surprisingly there's more don't than do[/caption]

The original email:
Dear AwesomeRockstarDeveloper,

We are excited to announce two new App Store marketing and advertising badges for developers, the “Download on the App Store” badge and the “Available on the App Store” badge. You should use these badges whenever you advertise your iOS apps.

These App Store badges have been localized into over 30 languages and can be used around the world. Additionally, product images of iPhone 5 and iPod touch (5th generation) are now available when displaying apps that are specifically developed for the new 4-inch Retina display.

App Store badges and Apple product images must be used in accordance with the updated App Store Marketing and Advertising Guidelines for Developers. For example, badges must be used for the appropriate purpose:

  • Use the “Download on the App Store” badge only online.

  • Use the “Available on the App Store” badge only offline.


We recommend that you review the updated guidelines carefully as they contain new content and requirements.

The App Store badges, product images, and guidelines are available for download on the Marketing Resourcespage in the App Store Resource Center. To access the Marketing Resources page, you must be enrolled in the iOS Developer Program.

Regards,

The App Store team


#Apple, #marketing
Published: Wed, 31 Oct 2012 17:22:32 +0000