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Giacomo Balli
Innovation consultant specializing in mobile strategy
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Take It From A Successful Entrepreneur: No One Will Steal Your Big Idea

Entrepreneurs enter stealth mode because they have an idea or technology that is, in their opinion, too young for public exposure. It's a business strategy of secrecy and seclusion meant to avoid alerting competitors to pending products or ideas. These stealth entrepreneurs have one major fear: that their idea is so incredibly brilliant that anyone who catches wind of their game-changing innovations will surely try to run away with them.

Exposure will not kill an idea. Fear, however, is the little death that shuts down innovation and smothers creativity.

Many entrepreneurs quell this fear by quietly retreating into their shells, but they are making a big mistake. Strategic isolation might work when a startup has all the resources it needs to succeed, but this is almost never the case for early-stage entrepreneurs, and it is never the case for first time entrepreneurs.

Exposure will not kill an idea. Fear, however, is the little death that shuts down innovation and smothers creativity.

via Cognoscenti.

Published: Sat, 12 Jan 2013 01:13:53 +0000