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Giacomo Balli

Innovation consultant specializing in mobile strategy

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I help traditional business owners improve productivity, enhance employee satisfaction and increase profits by optimizing their established processes. #DigitalTransformation #OpenInnovation

I help startup founders jumpstart their success. #Architecture #UA #ASO #Monetization #Performance #Feasbility

I help modern companies better understand competition and fast-track R&D. #Intelligence #ResearchAndDevelopement

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Projects

Giacomo Balli clients

Press, Podcasts, Interviews & Talks

Giacomo Balli press

Mobile Consultant

The mobile app industry is growing at an unprecedented pace... Barely keeping up or are you leveraging all the opportunities it brings?

If you made it this far I know you have motivation, enthusiasm and drive. However, you will need a mobile consultant like me by your side to fully reap all the benefits of what technology has to offer.

Until not long ago, iPhone apps were like the very first websites: in a world where websites were few and far between, just having one was enough.  It wasn't particularly challenging to be a player in the mobile app development game without much competition. Now, as the market becomes more saturated, it is increasingly difficult to stand out from the crowd.

My years of experience in the field, combined with my MBA and business savvy, make me a shrewd ally to anyone looking to make their mark in the mobile world.

I live in San Francisco, the epicenter of the startup boom.  While I've seen some amazing concepts come to life, I've chosen not to get involve in revenue sharing, equity or similarly structured projects. Instead, I lend my technical and business know-how to early stage startups and established brands as a mobile consultant.

Find out more

Do you already have a mobile app? Make sure you know how to properly generate more downloads.

Top 9 brands advertising on Facebook

top-10-brands-advertising-on-facebook

I'm sure you will be shocked when you hear how much big brands spend advertising on Facebook. I know I certainly was… I guess this goes to confirm the latest findings about it's efficiency. 

 

1. Samsung: $100 million


There was widespread agreement that Samsung is one of Facebook's biggest clients, if not the biggest client. Late last year, Samsung spent $10 million in a three-week period on Facebook just to launch its Galaxy S III phone, for instance.

2. P&G: $60 million


Procter & Gamble is the world's largest advertiser and has a massive presence on Facebook, particularly among moms. Facebook ended a "free ride" for advertisers in late 2012/early 2013 by restricting the reach of some of their free page posts, thus encouraging more paid post promotion and ad spending right at the same time that P&G made a big push out of traditional media and into social.
P&G will likely activate another huge social media campaign around Facebook for the Russian Olympics next year.

3. Microsoft: $35 million


The company has a longstanding pact with Facebook, which uses its Bing search engine. Facebook also acquired Microsoft's Atlas ad server this year.

4. AT&T


Facebook is the biggest mobile app on the planet, and AT&T — as both a wireless carrier and a seller of mobile devices — knows it must maintain a constant presence on it.

5. Amazon: $30 million


The rumor is that Amazon will actually begin serving ads inside Facebook's ad exchange, FBX, soon. Amazon gets a lot of retail traffic from people liking or recommending purchases on Facebook.

6. Verizon: $30 million


Facebook has courted wireless carrier advertisers specifically with a new tool that shows Facebook mobile ads are nine times more successful than desktop media in getting people to switch carriers than other media.

7. Nestle: $30 million


One example of Nestle's social media investment: It sponsored Grumpy Cat this year.

8. Unilever: $30 million


Two of the top were from Unilever, including its "real sketches" ad for Dove and a viral Turkish ad for Cornetto ice cream.

9. American Express: $25 million


AmEx is a hugely social brand. Right now it's marketing a "member since" Facebook app that applies a badge to your page so you can show off how long you've carried a card.

Read more: http://www.businessinsider.com/top-advertisers-on-facebook-2013-11

#facebook ads
Published: Wed, 04 Dec 2013 18:49:58 +0000

Side Projects

This a collection of some of the numerous ideas/projects that have been conceived and developed usually on a weekend morning.

Crypto

Instagram

Websites

Apps

Misc

About

Currently working as an innovation consultant based in San Francisco. After studying in Madrid and New York, earning an MBA, he broke into the emerging mobile developing market when Apple first released the iPhone. Among one of the first successful Italian developers, Giacomo relocated to San Francisco to broaden his reach within the burgeoning tech sector. While working as part of a travel-tech startup launched in 2013, Giacomo has continued as a consultant to both independent and incubator-based startups. Confident and innovative, loves fast-paced environments collaborating with a team of professionals and experts to ship delightful, efficient products.
Giacomo's passion for progress often finds him speaking at conferences (both in the US & Europe) and teaching college courses.

Contact


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Top 9 brands advertising on Facebook

Top 9 brands advertising on Facebook

top-10-brands-advertising-on-facebook

I'm sure you will be shocked when you hear how much big brands spend advertising on Facebook. I know I certainly was… I guess this goes to confirm the latest findings about it's efficiency. 

 

1. Samsung: $100 million


There was widespread agreement that Samsung is one of Facebook's biggest clients, if not the biggest client. Late last year, Samsung spent $10 million in a three-week period on Facebook just to launch its Galaxy S III phone, for instance.

2. P&G: $60 million


Procter & Gamble is the world's largest advertiser and has a massive presence on Facebook, particularly among moms. Facebook ended a "free ride" for advertisers in late 2012/early 2013 by restricting the reach of some of their free page posts, thus encouraging more paid post promotion and ad spending right at the same time that P&G made a big push out of traditional media and into social.
P&G will likely activate another huge social media campaign around Facebook for the Russian Olympics next year.

3. Microsoft: $35 million


The company has a longstanding pact with Facebook, which uses its Bing search engine. Facebook also acquired Microsoft's Atlas ad server this year.

4. AT&T


Facebook is the biggest mobile app on the planet, and AT&T — as both a wireless carrier and a seller of mobile devices — knows it must maintain a constant presence on it.

5. Amazon: $30 million


The rumor is that Amazon will actually begin serving ads inside Facebook's ad exchange, FBX, soon. Amazon gets a lot of retail traffic from people liking or recommending purchases on Facebook.

6. Verizon: $30 million


Facebook has courted wireless carrier advertisers specifically with a new tool that shows Facebook mobile ads are nine times more successful than desktop media in getting people to switch carriers than other media.

7. Nestle: $30 million


One example of Nestle's social media investment: It sponsored Grumpy Cat this year.

8. Unilever: $30 million


Two of the top were from Unilever, including its "real sketches" ad for Dove and a viral Turkish ad for Cornetto ice cream.

9. American Express: $25 million


AmEx is a hugely social brand. Right now it's marketing a "member since" Facebook app that applies a badge to your page so you can show off how long you've carried a card.

Read more: http://www.businessinsider.com/top-advertisers-on-facebook-2013-11

#facebook ads
Published: Wed, 04 Dec 2013 18:49:58 +0000