Giacomo Balli profile picture

Giacomo Balli

Innovation consultant specializing in mobile strategy

Let's Chat

I help traditional business owners improve productivity, enhance employee satisfaction and increase profits by optimizing their established processes. #DigitalTransformation #OpenInnovation

I help startup founders jumpstart their success. #Architecture #UA #ASO #Monetization #Performance #Feasbility

I help modern companies better understand competition and fast-track R&D. #Intelligence #ResearchAndDevelopement

Topics

Projects

Giacomo Balli clients

Press, Podcasts, Interviews & Talks

Giacomo Balli press

Mobile Consultant

The mobile app industry is growing at an unprecedented pace... Barely keeping up or are you leveraging all the opportunities it brings?

If you made it this far I know you have motivation, enthusiasm and drive. However, you will need a mobile consultant like me by your side to fully reap all the benefits of what technology has to offer.

Until not long ago, iPhone apps were like the very first websites: in a world where websites were few and far between, just having one was enough.  It wasn't particularly challenging to be a player in the mobile app development game without much competition. Now, as the market becomes more saturated, it is increasingly difficult to stand out from the crowd.

My years of experience in the field, combined with my MBA and business savvy, make me a shrewd ally to anyone looking to make their mark in the mobile world.

I live in San Francisco, the epicenter of the startup boom.  While I've seen some amazing concepts come to life, I've chosen not to get involve in revenue sharing, equity or similarly structured projects. Instead, I lend my technical and business know-how to early stage startups and established brands as a mobile consultant.

Find out more

Do you already have a mobile app? Make sure you know how to properly generate more downloads.

Results for international marketing case study red bull in japan feb 2006

International Marketing Case Study: Red Bull in Japan (Feb 2006)
Relocating!
Advertising in iOS apps
Finally in SF
Craigslist listings on map
QR Codes are picking up steam and become a real tool
Business and Congressual Tourism in the Area of Florence (Dec 2003)
Business Organization & Leadership: A look at Renault and Korea (Apr 2004)
Samsung Mobile Phones' International Marketing Strategy (Dec 2005)
New Product Development (Feb 2003)
International Advertising as a tool of Marketing Campaign (Feb 2005)
Project Management Basics (Feb 2006)
Basic Concepts of Strategic Management (Feb 2006)
The Importance of Monitoring and Evaluation in Projects Funded by Citizens (Dec 2005)
Miranda Doctrine (Sep 2004)
AppStore Optimization (ASO) - The Complete Guide to Enhancing Downloads & Sales (SEO for Apps)
Coin Toss Extreme - The First Coin Flip Game for iPhone
iTunes Store API (finally?)
PhoneGap 2.1.0 in Mac OS X Mountain Lion 10.8: from Download to iOS App Store
Introduction to GitHub
Approaching the iPhone App Business: "Se lo fai, fallo per bene!"
What's new in Cordova iOS 2.2.0
Mobile Payments in Apps - What are the options?
Why EU startups are an incredible opportunity for US investors
New App Store marketing badges available
iTunes Connect: New delivery tool for In-App Purchase and Game Center metadata
Mobile Web vs. Native Apps: What are the... ARE YOU FRIGGIN KIDDIN ME?!?!
iPhone apps I like and use on Pinterest
How to make money with APPS on ePodcastNetwork (interview)
Top 5 ways to generate download leading traffic to your apps.
Foursquare Looks Into A Fourth Round At An Over $700M Valuation, Investors Skeptical
My first 3 years in the iPhone App Business - Getting ideas
Coin Toss Extreme: iPhone game stats and analytics after 2 weeks
Donations in iPhone apps - one of the few things to be done outside the app
21 Tactics to Increase Blog Traffic by the amazing Rand Fishkin
Apple Volume Purchase Program and B2B Apps on AppStore explained
Apple Routing app coverage file for iOS explained
Apple Custom B2B Apps on the AppStore explained
Apple enterprise developer program explained
4 iPhone Apps for Increasing Customer Loyalty
4 Simple iPhone Apps for Creating and Editing Documents
How fast do users update iOS apps? Some numbers shared.
General IT services vs mobile development company: which one inspires more confidence?
Why we have never hired an MBA
A new (old?) model for understanding the stages of a startup – The Startup Toolkit Blog
Evernote: New Legal Page and Changes to Contracts Coming Soon
Frustrated iOS developers might be starting a union
Mobile Marketing: 50 Ways to Promote Your iPhone App
An iPad Lover's Take On The Surface With Windows RT
Going For "Pretty First" Is Wrong: A Designer's Take On App Development
Freelancer just acquired vWorker (my thoughts on elance, odesk and similar)
Justin Vincent — Anatomy of a Beautiful, Native Feeling, HTML5 iOS App
Common Angel Investment Terms
12 Tips To Building A Successful Startup Community Where You Live
Giving indie iOS game developers exposure
Case Study: 13 Pre-Launch Traffic Strategies for Startups (Part 1 of 3) | Software by Rob
Tim Ferriss on recommended reading books
Apple API Strengthens Facebook Ads By Letting You Install App Store Apps Without Leaving FB For iOS 6
The Key Elements For Your App Website Landing Page
App Guidelines
Investing in Apps
10 Questions to Answer Before Pitching Investors
9 elements to convince your VC investor to give you money
6 Free Apps That Can Make Planning Your Next Vacation Easy
How to get featured on the Apple AppStore
7 Ways Mobile Apps Are Driving Revenue for Businesses
Holiday season mobile app insights courtesy of Chartboost
Everything you need to know about Facebook Graph Search
"Freemium is a hybrid generated by todays' business world." -- Giacomo Balli - Freemium San Francisco Bay
How to use vanity App Store short link URL
What to look for in an iOS developer (with checklist and answers)
How VCs decide to invest in your startup
How to get paid at a startup company - A guide to salary, equity, shares, vesting, bonuses, payout etc
Getting traction for startups
Gmail extractor - Extract all email addresses from your inbox
96 Online resources for app development, design, testing & monetizing
Original pitch decks of big companies
10 Mobile App Marketing Mistakes and How to Avoid Them
Mobile Application Marketing Plan Template
Top 8 App Store Optimization questions answered
ASO & marketing roadmap for mobile applications
Mobile application download tracking solutions
iOS7 mobile app marketing implications
How to leverage in app purchases in mobile apps
Apple App Store changed the business world forever
4 Hour Body Shopping List - Tim Ferriss
App Store new kids category in iOS7
Andrew Chen reading list
Mobile application key performance indicators (KPI)
Mobile Monetization & ASO on IAmA Reddit
iTunes Affiliate Link Example
PHG affiliate link
Tradedoubler iTunes affiliate link
Mobile consulting services
Create a mailing list
Apps using iPhone 5s M7 motion coprocessor
Top 9 brands advertising on Facebook
How to invest in bitcoin
Mobile app marketing calendar
iAd attribution for app installs
Xamarin vs Titanium vs Phonegap vs Native application development
Recreating Facebook UI with HTML and CSS (live coding screencast tutorial)
Replicating The Secret iOS App Text Animation using HTML CSS JavaScript
Mobile app monetization mindset
Instant Audio (Tap Feedback)
Capitalize strings
Shuffle an Array in Random Order
Calculate distance between two GPS coordinates
Find match in JSON Object
Get all pages of paginated API Response
Animated Pure CSS spinner
PrMac App Promotion
How to Make a Successful Pitch of your Startup
Your Own App is the Ultimate Brand Builder
Create graphs with HTML5 JavaScript and CSS3
Smart App Banners by Apple - How to Implement
How test and pick the best iPhone app icon (automation)
Cross Cultural Management (May 2005)
Other Diseases of Affluence: Depression, Obesity, Diabetes, and Alcoholism (Dec 2005)
Effects of Globalization on Italy (Jan 2004)
The traits that make a “normal” person a leader and how to acquire them (Jun 2004)
Why has the Euro Disney's Land failed (Dec 2005)
What can be edited once an iOS app is live (without update)?
5 Ways to Set a New Company Up for Success
31 Major Causes of Failure
Explore great iOS Dropbox apps
Best productivity apps of 2012
How much does it cost to develop an app?
Take It From A Successful Entrepreneur: No One Will Steal Your Big Idea
5 Tips on how to pitch to media... by the media
The Best Navigation App for iOS: Magellan RoadMate (Gizmodo)
When should an enterprise application become a mobile app?
Apple MapKit vs. Google Maps SDK
Want to validate your startup idea for FREE?
This is why I won't steal your idea
12 key questions your startup pitch needs to answer
How to make money with mobile apps
How to understand mobile statistics and metrics
More reasons why you should have a mobile app
Context menu with web technologies for PhoneGap
Mobile app control panel for optimization, affiliates and analytics
Tips to acquire more loyal organic users for your mobile app
Mobile application strategy for big brands
30 fast tips for marketers to improve conversion
App Store Optimization Keywords (ASO)
How to hire a freelancer
iPhone 5s vs iPhone 5c vs iPhone 5
iTunes Affiliate
13 most popular products of 2013
100 best FREE movies on Amazon Prime
How to identify your target market
What is a target market
Phonegap app store approval
HTML5 geolocation zip code
iTunes Connect app transfer to another account
Mobile App Podcasts
Android's market share has dropped
Mobile app launch guide
Reasons why GPS failed
Dynamic search suggest
Top 30 books recommended on Hacker News

Side Projects

This a collection of some of the numerous ideas/projects that have been conceived and developed usually on a weekend morning.

Crypto

Instagram

Websites

Apps

Misc

About

Currently working as an innovation consultant based in San Francisco. After studying in Madrid and New York, earning an MBA, he broke into the emerging mobile developing market when Apple first released the iPhone. Among one of the first successful Italian developers, Giacomo relocated to San Francisco to broaden his reach within the burgeoning tech sector. While working as part of a travel-tech startup launched in 2013, Giacomo has continued as a consultant to both independent and incubator-based startups. Confident and innovative, loves fast-paced environments collaborating with a team of professionals and experts to ship delightful, efficient products.
Giacomo's passion for progress often finds him speaking at conferences (both in the US & Europe) and teaching college courses.

Contact


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Results for international marketing case study red bull in japan feb 2006

Results for international marketing case study red bull in japan feb 2006

International Marketing Case Study: Red Bull in Japan (Feb 2006)
Relocating!
Advertising in iOS apps
Finally in SF
Craigslist listings on map
QR Codes are picking up steam and become a real tool
Business and Congressual Tourism in the Area of Florence (Dec 2003)
Business Organization & Leadership: A look at Renault and Korea (Apr 2004)
Samsung Mobile Phones' International Marketing Strategy (Dec 2005)
New Product Development (Feb 2003)
International Advertising as a tool of Marketing Campaign (Feb 2005)
Project Management Basics (Feb 2006)
Basic Concepts of Strategic Management (Feb 2006)
The Importance of Monitoring and Evaluation in Projects Funded by Citizens (Dec 2005)
Miranda Doctrine (Sep 2004)
AppStore Optimization (ASO) - The Complete Guide to Enhancing Downloads & Sales (SEO for Apps)
Coin Toss Extreme - The First Coin Flip Game for iPhone
iTunes Store API (finally?)
PhoneGap 2.1.0 in Mac OS X Mountain Lion 10.8: from Download to iOS App Store
Introduction to GitHub
Approaching the iPhone App Business: "Se lo fai, fallo per bene!"
What's new in Cordova iOS 2.2.0
Mobile Payments in Apps - What are the options?
Why EU startups are an incredible opportunity for US investors
New App Store marketing badges available
iTunes Connect: New delivery tool for In-App Purchase and Game Center metadata
Mobile Web vs. Native Apps: What are the... ARE YOU FRIGGIN KIDDIN ME?!?!
iPhone apps I like and use on Pinterest
How to make money with APPS on ePodcastNetwork (interview)
Top 5 ways to generate download leading traffic to your apps.
Foursquare Looks Into A Fourth Round At An Over $700M Valuation, Investors Skeptical
My first 3 years in the iPhone App Business - Getting ideas
Coin Toss Extreme: iPhone game stats and analytics after 2 weeks
Donations in iPhone apps - one of the few things to be done outside the app
21 Tactics to Increase Blog Traffic by the amazing Rand Fishkin
Apple Volume Purchase Program and B2B Apps on AppStore explained
Apple Routing app coverage file for iOS explained
Apple Custom B2B Apps on the AppStore explained
Apple enterprise developer program explained
4 iPhone Apps for Increasing Customer Loyalty
4 Simple iPhone Apps for Creating and Editing Documents
How fast do users update iOS apps? Some numbers shared.
General IT services vs mobile development company: which one inspires more confidence?
Why we have never hired an MBA
A new (old?) model for understanding the stages of a startup – The Startup Toolkit Blog
Evernote: New Legal Page and Changes to Contracts Coming Soon
Frustrated iOS developers might be starting a union
Mobile Marketing: 50 Ways to Promote Your iPhone App
An iPad Lover's Take On The Surface With Windows RT
Going For "Pretty First" Is Wrong: A Designer's Take On App Development
Freelancer just acquired vWorker (my thoughts on elance, odesk and similar)
Justin Vincent — Anatomy of a Beautiful, Native Feeling, HTML5 iOS App
Common Angel Investment Terms
12 Tips To Building A Successful Startup Community Where You Live
Giving indie iOS game developers exposure
Case Study: 13 Pre-Launch Traffic Strategies for Startups (Part 1 of 3) | Software by Rob
Tim Ferriss on recommended reading books
Apple API Strengthens Facebook Ads By Letting You Install App Store Apps Without Leaving FB For iOS 6
The Key Elements For Your App Website Landing Page
App Guidelines
Investing in Apps
10 Questions to Answer Before Pitching Investors
9 elements to convince your VC investor to give you money
6 Free Apps That Can Make Planning Your Next Vacation Easy
How to get featured on the Apple AppStore
7 Ways Mobile Apps Are Driving Revenue for Businesses
Holiday season mobile app insights courtesy of Chartboost
Everything you need to know about Facebook Graph Search
"Freemium is a hybrid generated by todays' business world." -- Giacomo Balli - Freemium San Francisco Bay
How to use vanity App Store short link URL
What to look for in an iOS developer (with checklist and answers)
How VCs decide to invest in your startup
How to get paid at a startup company - A guide to salary, equity, shares, vesting, bonuses, payout etc
Getting traction for startups
Gmail extractor - Extract all email addresses from your inbox
96 Online resources for app development, design, testing & monetizing
Original pitch decks of big companies
10 Mobile App Marketing Mistakes and How to Avoid Them
Mobile Application Marketing Plan Template
Top 8 App Store Optimization questions answered
ASO & marketing roadmap for mobile applications
Mobile application download tracking solutions
iOS7 mobile app marketing implications
How to leverage in app purchases in mobile apps
Apple App Store changed the business world forever
4 Hour Body Shopping List - Tim Ferriss
App Store new kids category in iOS7
Andrew Chen reading list
Mobile application key performance indicators (KPI)
Mobile Monetization & ASO on IAmA Reddit
iTunes Affiliate Link Example
PHG affiliate link
Tradedoubler iTunes affiliate link
Mobile consulting services
Create a mailing list
Apps using iPhone 5s M7 motion coprocessor
Top 9 brands advertising on Facebook
How to invest in bitcoin
Mobile app marketing calendar
iAd attribution for app installs
Xamarin vs Titanium vs Phonegap vs Native application development
Recreating Facebook UI with HTML and CSS (live coding screencast tutorial)
Replicating The Secret iOS App Text Animation using HTML CSS JavaScript
Mobile app monetization mindset
Instant Audio (Tap Feedback)
Capitalize strings
Shuffle an Array in Random Order
Calculate distance between two GPS coordinates
Find match in JSON Object
Get all pages of paginated API Response
Animated Pure CSS spinner
PrMac App Promotion
How to Make a Successful Pitch of your Startup
Your Own App is the Ultimate Brand Builder
Create graphs with HTML5 JavaScript and CSS3
Smart App Banners by Apple - How to Implement
How test and pick the best iPhone app icon (automation)
Cross Cultural Management (May 2005)
Other Diseases of Affluence: Depression, Obesity, Diabetes, and Alcoholism (Dec 2005)
Effects of Globalization on Italy (Jan 2004)
The traits that make a “normal” person a leader and how to acquire them (Jun 2004)
Why has the Euro Disney's Land failed (Dec 2005)
What can be edited once an iOS app is live (without update)?
5 Ways to Set a New Company Up for Success
31 Major Causes of Failure
Explore great iOS Dropbox apps
Best productivity apps of 2012
How much does it cost to develop an app?
Take It From A Successful Entrepreneur: No One Will Steal Your Big Idea
5 Tips on how to pitch to media... by the media
The Best Navigation App for iOS: Magellan RoadMate (Gizmodo)
When should an enterprise application become a mobile app?
Apple MapKit vs. Google Maps SDK
Want to validate your startup idea for FREE?
This is why I won't steal your idea
12 key questions your startup pitch needs to answer
How to make money with mobile apps
How to understand mobile statistics and metrics
More reasons why you should have a mobile app
Context menu with web technologies for PhoneGap
Mobile app control panel for optimization, affiliates and analytics
Tips to acquire more loyal organic users for your mobile app
Mobile application strategy for big brands
30 fast tips for marketers to improve conversion
App Store Optimization Keywords (ASO)
How to hire a freelancer
iPhone 5s vs iPhone 5c vs iPhone 5
iTunes Affiliate
13 most popular products of 2013
100 best FREE movies on Amazon Prime
How to identify your target market
What is a target market
Phonegap app store approval
HTML5 geolocation zip code
iTunes Connect app transfer to another account
Mobile App Podcasts
Android's market share has dropped
Mobile app launch guide
Reasons why GPS failed
Dynamic search suggest
Top 30 books recommended on Hacker News