Giacomo Balli profile picture

Giacomo Balli

Innovation consultant specializing in mobile strategy

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I help traditional business owners improve productivity, enhance employee satisfaction and increase profits by optimizing their established processes. #DigitalTransformation #OpenInnovation

I help startup founders jumpstart their success. #Architecture #UA #ASO #Monetization #Performance #Feasbility

I help modern companies better understand competition and fast-track R&D. #Intelligence #ResearchAndDevelopement

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Projects

Giacomo Balli clients

Press, Podcasts, Interviews & Talks

Giacomo Balli press

Mobile Consultant

The mobile app industry is growing at an unprecedented pace... Barely keeping up or are you leveraging all the opportunities it brings?

If you made it this far I know you have motivation, enthusiasm and drive. However, you will need a mobile consultant like me by your side to fully reap all the benefits of what technology has to offer.

Until not long ago, iPhone apps were like the very first websites: in a world where websites were few and far between, just having one was enough.  It wasn't particularly challenging to be a player in the mobile app development game without much competition. Now, as the market becomes more saturated, it is increasingly difficult to stand out from the crowd.

My years of experience in the field, combined with my MBA and business savvy, make me a shrewd ally to anyone looking to make their mark in the mobile world.

I live in San Francisco, the epicenter of the startup boom.  While I've seen some amazing concepts come to life, I've chosen not to get involve in revenue sharing, equity or similarly structured projects. Instead, I lend my technical and business know-how to early stage startups and established brands as a mobile consultant.

Find out more

Do you already have a mobile app? Make sure you know how to properly generate more downloads.

Results for paid at startup salary equity shares vesting

Relocating!
How to Make a Successful Pitch of your Startup
Your Own App is the Ultimate Brand Builder
Create graphs with HTML5 JavaScript and CSS3
How test and pick the best iPhone app icon (automation)
Business Organization & Leadership: A look at Renault and Korea (Apr 2004)
Effects of Globalization on Italy (Jan 2004)
Samsung Mobile Phones' International Marketing Strategy (Dec 2005)
The traits that make a “normal” person a leader and how to acquire them (Jun 2004)
What is luxury? (Apr 2008)
International Advertising as a tool of Marketing Campaign (Feb 2005)
International Marketing Case Study: Red Bull in Japan (Feb 2006)
Basic Concepts of Strategic Management (Feb 2006)
The Importance of Monitoring and Evaluation in Projects Funded by Citizens (Dec 2005)
AppStore Optimization (ASO) - The Complete Guide to Enhancing Downloads & Sales (SEO for Apps)
New iOS Paid Applications Contract Amendment - Changes by Apple
What can be edited once an iOS app is live (without update)?
What's new in Cordova iOS 2.2.0
Mobile Payments in Apps - What are the options?
Why EU startups are an incredible opportunity for US investors
iTunes Connect: New delivery tool for In-App Purchase and Game Center metadata
Mobile Web vs. Native Apps: What are the... ARE YOU FRIGGIN KIDDIN ME?!?!
Know what you do - and be able to share it
AppStore changes with iOS6 - What you need to fix.
Top 5 ways to generate download leading traffic to your apps.
What happened to the AAPL stock price?
Foursquare Looks Into A Fourth Round At An Over $700M Valuation, Investors Skeptical
5 Little-Known iPhone and iPad Apps for Startups
Coin Toss Extreme: iPhone game stats and analytics after 2 weeks
Donations in iPhone apps - one of the few things to be done outside the app
4 Simple iPhone Apps for Creating and Editing Documents
Explore great iOS Dropbox apps
How fast do users update iOS apps? Some numbers shared.
A new (old?) model for understanding the stages of a startup – The Startup Toolkit Blog
Frustrated iOS developers might be starting a union
Types of mobile apps that can be developed
Justin Vincent — Anatomy of a Beautiful, Native Feeling, HTML5 iOS App
Facebook Data Use Policy changes
12 Tips To Building A Successful Startup Community Where You Live
Case Study: 13 Pre-Launch Traffic Strategies for Startups (Part 1 of 3) | Software by Rob
Tell Everyone Your Startup Idea
How To Validate Your App Ideas
Investing in Apps
The Best Navigation App for iOS: Magellan RoadMate (Gizmodo)
6 Free Apps That Can Make Planning Your Next Vacation Easy
How to get featured on the Apple AppStore
"Freemium is a hybrid generated by todays' business world." -- Giacomo Balli - Freemium San Francisco Bay
Startups – How NOT to pitch a big brand
Mobile Panel Video: Native (iOS & Android) vs Hybrid (PhoneGap) vs Web (HTML5)
What to look for in an iOS developer (with checklist and answers)
App Store Optimization (ASO) - How to enhance your AppStore presence
When should an enterprise application become a mobile app?
How VCs decide to invest in your startup
How to get paid at a startup company - A guide to salary, equity, shares, vesting, bonuses, payout etc
Getting traction for startups
Want to validate your startup idea for FREE?
12 key questions your startup pitch needs to answer
Apple WWDC 2013 dates announced and tickets
How to understand mobile statistics and metrics
Mobile app control panel for optimization, affiliates and analytics
Mobile application strategy for big brands
Mobile Application Marketing Plan Template
iOS7 new API features I'm excited about
Top 8 App Store Optimization questions answered
ASO & marketing roadmap for mobile applications
Mobile application download tracking solutions
iOS7 mobile app marketing implications
App Store Optimization Keywords (ASO)
App Store new kids category in iOS7
Mobile application key performance indicators (KPI)
App Store Optimization Service
Mobile Monetization & ASO on IAmA Reddit
iTunes Affiliate
iTunes Affiliate Link Example
PHG affiliate link
Tradedoubler iTunes affiliate link
iTunes affiliate API
iTunes affiliate tools
Create a mailing list
13 trends that will drive the future of America
App Store Optimization keyword volume estimator
What is a target market
iAd attribution for app installs
Xamarin vs Titanium vs Phonegap vs Native application development
HTML5 geolocation zip code
Recreating Facebook UI with HTML and CSS (live coding screencast tutorial)
Replicating The Secret iOS App Text Animation using HTML CSS JavaScript
What is Big Data and why you can't control it
Mobile app monetization mindset
Calculate distance between two GPS coordinates
Format large number with commas
Find match in JSON Object
Get all pages of paginated API Response
Animated Pure CSS spinner
Animated Pure CSS Progress Bar
Email validation
Big Day for MyLyrics
8 Qualities of top modern CEO / Entrepreneur / Founder
A beautiful iPhone app icon thanks to 99Designs
Cross Cultural Management (May 2005)
Project Management Basics (Feb 2006)
Why has the Euro Disney's Land failed (Dec 2005)
The Hype of Silicon Valley
Approaching the iPhone App Business: "Se lo fai, fallo per bene!"
31 Major Causes of Failure
Apple Volume Purchase Program and B2B Apps on AppStore explained
Why I Won't Sign Your NDA
Why we have never hired an MBA
Freelancer just acquired vWorker (my thoughts on elance, odesk and similar)
Common Angel Investment Terms
Why Most Venture-Backed Companies Fail
How much does it cost to develop an app?
The Key Elements For Your App Website Landing Page
App Guidelines
Take It From A Successful Entrepreneur: No One Will Steal Your Big Idea
10 Questions to Answer Before Pitching Investors
9 elements to convince your VC investor to give you money
Everything you need to know about Facebook Graph Search
How to convey your mobile app idea to a developer
The value of conferences
This is why I won't steal your idea
96 Online resources for app development, design, testing & monetizing
Original pitch decks of big companies
10 Mobile App Marketing Mistakes and How to Avoid Them
How to leverage in app purchases in mobile apps
Apple App Store changed the business world forever
iPhone App Ideas
How to hire a freelancer
Top 9 brands advertising on Facebook
How to invest in bitcoin
100 best FREE movies on Amazon Prime
HTML5DevConf videos
Top 30 books recommended on Hacker News

Side Projects

This a collection of some of the numerous ideas/projects that have been conceived and developed usually on a weekend morning.

Crypto

Instagram

Websites

Apps

Misc

About

Currently working as an innovation consultant based in San Francisco. After studying in Madrid and New York, earning an MBA, he broke into the emerging mobile developing market when Apple first released the iPhone. Among one of the first successful Italian developers, Giacomo relocated to San Francisco to broaden his reach within the burgeoning tech sector. While working as part of a travel-tech startup launched in 2013, Giacomo has continued as a consultant to both independent and incubator-based startups. Confident and innovative, loves fast-paced environments collaborating with a team of professionals and experts to ship delightful, efficient products.
Giacomo's passion for progress often finds him speaking at conferences (both in the US & Europe) and teaching college courses.

Contact

Results for paid at startup salary equity shares vesting

Results for paid at startup salary equity shares vesting

Relocating!
How to Make a Successful Pitch of your Startup
Your Own App is the Ultimate Brand Builder
Create graphs with HTML5 JavaScript and CSS3
How test and pick the best iPhone app icon (automation)
Business Organization & Leadership: A look at Renault and Korea (Apr 2004)
Effects of Globalization on Italy (Jan 2004)
Samsung Mobile Phones' International Marketing Strategy (Dec 2005)
The traits that make a “normal” person a leader and how to acquire them (Jun 2004)
What is luxury? (Apr 2008)
International Advertising as a tool of Marketing Campaign (Feb 2005)
International Marketing Case Study: Red Bull in Japan (Feb 2006)
Basic Concepts of Strategic Management (Feb 2006)
The Importance of Monitoring and Evaluation in Projects Funded by Citizens (Dec 2005)
AppStore Optimization (ASO) - The Complete Guide to Enhancing Downloads & Sales (SEO for Apps)
New iOS Paid Applications Contract Amendment - Changes by Apple
What can be edited once an iOS app is live (without update)?
What's new in Cordova iOS 2.2.0
Mobile Payments in Apps - What are the options?
Why EU startups are an incredible opportunity for US investors
iTunes Connect: New delivery tool for In-App Purchase and Game Center metadata
Mobile Web vs. Native Apps: What are the... ARE YOU FRIGGIN KIDDIN ME?!?!
Know what you do - and be able to share it
AppStore changes with iOS6 - What you need to fix.
Top 5 ways to generate download leading traffic to your apps.
What happened to the AAPL stock price?
Foursquare Looks Into A Fourth Round At An Over $700M Valuation, Investors Skeptical
5 Little-Known iPhone and iPad Apps for Startups
Coin Toss Extreme: iPhone game stats and analytics after 2 weeks
Donations in iPhone apps - one of the few things to be done outside the app
4 Simple iPhone Apps for Creating and Editing Documents
Explore great iOS Dropbox apps
How fast do users update iOS apps? Some numbers shared.
A new (old?) model for understanding the stages of a startup – The Startup Toolkit Blog
Frustrated iOS developers might be starting a union
Types of mobile apps that can be developed
Justin Vincent — Anatomy of a Beautiful, Native Feeling, HTML5 iOS App
Facebook Data Use Policy changes
12 Tips To Building A Successful Startup Community Where You Live
Case Study: 13 Pre-Launch Traffic Strategies for Startups (Part 1 of 3) | Software by Rob
Tell Everyone Your Startup Idea
How To Validate Your App Ideas
Investing in Apps
The Best Navigation App for iOS: Magellan RoadMate (Gizmodo)
6 Free Apps That Can Make Planning Your Next Vacation Easy
How to get featured on the Apple AppStore
"Freemium is a hybrid generated by todays' business world." -- Giacomo Balli - Freemium San Francisco Bay
Startups – How NOT to pitch a big brand
Mobile Panel Video: Native (iOS & Android) vs Hybrid (PhoneGap) vs Web (HTML5)
What to look for in an iOS developer (with checklist and answers)
App Store Optimization (ASO) - How to enhance your AppStore presence
When should an enterprise application become a mobile app?
How VCs decide to invest in your startup
How to get paid at a startup company - A guide to salary, equity, shares, vesting, bonuses, payout etc
Getting traction for startups
Want to validate your startup idea for FREE?
12 key questions your startup pitch needs to answer
Apple WWDC 2013 dates announced and tickets
How to understand mobile statistics and metrics
Mobile app control panel for optimization, affiliates and analytics
Mobile application strategy for big brands
Mobile Application Marketing Plan Template
iOS7 new API features I'm excited about
Top 8 App Store Optimization questions answered
ASO & marketing roadmap for mobile applications
Mobile application download tracking solutions
iOS7 mobile app marketing implications
App Store Optimization Keywords (ASO)
App Store new kids category in iOS7
Mobile application key performance indicators (KPI)
App Store Optimization Service
Mobile Monetization & ASO on IAmA Reddit
iTunes Affiliate
iTunes Affiliate Link Example
PHG affiliate link
Tradedoubler iTunes affiliate link
iTunes affiliate API
iTunes affiliate tools
Create a mailing list
13 trends that will drive the future of America
App Store Optimization keyword volume estimator
What is a target market
iAd attribution for app installs
Xamarin vs Titanium vs Phonegap vs Native application development
HTML5 geolocation zip code
Recreating Facebook UI with HTML and CSS (live coding screencast tutorial)
Replicating The Secret iOS App Text Animation using HTML CSS JavaScript
What is Big Data and why you can't control it
Mobile app monetization mindset
Calculate distance between two GPS coordinates
Format large number with commas
Find match in JSON Object
Get all pages of paginated API Response
Animated Pure CSS spinner
Animated Pure CSS Progress Bar
Email validation
Big Day for MyLyrics
8 Qualities of top modern CEO / Entrepreneur / Founder
A beautiful iPhone app icon thanks to 99Designs
Cross Cultural Management (May 2005)
Project Management Basics (Feb 2006)
Why has the Euro Disney's Land failed (Dec 2005)
The Hype of Silicon Valley
Approaching the iPhone App Business: "Se lo fai, fallo per bene!"
31 Major Causes of Failure
Apple Volume Purchase Program and B2B Apps on AppStore explained
Why I Won't Sign Your NDA
Why we have never hired an MBA
Freelancer just acquired vWorker (my thoughts on elance, odesk and similar)
Common Angel Investment Terms
Why Most Venture-Backed Companies Fail
How much does it cost to develop an app?
The Key Elements For Your App Website Landing Page
App Guidelines
Take It From A Successful Entrepreneur: No One Will Steal Your Big Idea
10 Questions to Answer Before Pitching Investors
9 elements to convince your VC investor to give you money
Everything you need to know about Facebook Graph Search
How to convey your mobile app idea to a developer
The value of conferences
This is why I won't steal your idea
96 Online resources for app development, design, testing & monetizing
Original pitch decks of big companies
10 Mobile App Marketing Mistakes and How to Avoid Them
How to leverage in app purchases in mobile apps
Apple App Store changed the business world forever
iPhone App Ideas
How to hire a freelancer
Top 9 brands advertising on Facebook
How to invest in bitcoin
100 best FREE movies on Amazon Prime
HTML5DevConf videos
Top 30 books recommended on Hacker News